Oliver Proudlock
- ldnman
- Jun 28, 2018
- 1 min read
With a Fine Arts Degree tucked under his belt its no surprise that Proudlock has a love for fashion, this star of reality show Made In Chelsea, this sharp dresser has now collaborated with Oliver Sweeny on a shoe collection as well as a jewellery collection with Theo Fennell and founded his own fashion brand Serge DeNime.

Image: Kaptured By Kloe
What's your favourite high street brand
Zara, the only time I ever go to zara is when I'm shopping with my girlfriend and I always say I'm not going to come in but then I don't want to wait out side so I cruise in to check it out and I always end up buying something, they've got good basics and they last pretty well… actually no I take that back I prefer COS
What about your favourite designer
Acne, I love scandanavian design, my mums from Sweden and I love their cuts, their materials, their innovation. They're always forward thinking, I just love it.
Your go to outfit in a rush?
I’m big on comfort so I would go with a full track suit.
What's your fashion confession?
I own a pair of leather dungarees
If you fancy taking a page out of Proudlock's book and getting yourself a comfy tracksuit head over to sergedenimes.com where you can get your hands on sweatpants and a hoodie from his collection or have a look below at some of our favourite jewellery items.
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