Nicholas Biela

32 Co-Founder and Creative Director of Blood Brother, from East London takes a moment to answer our 60 Second Questions for us to get to know him a little better

Part 2 of 3

Photo © Sleame Carter

What is your favourite high street brand and why?

River Island, We’ve just done a collaboration with them and I think that they do a great job and the direction of the business itself has developed massively over the last 5 - 10 years vs other high street retailers they have a clearer vision of direction and way of working really, they interpret trends differently and there is a lot of talented people within that business I believe it’s a good spot

What about your favourite designer?

That’s a really tough question, There could someone for many different reasons so I don’t know who mine is for example I like Telsa cars… not necessarily clothing but I just like Elon musk as a visual pioneer, he’s not handling the design of those vehicles but the content of the brand itself, the ideas behind the electric cars and just making it beautiful it feels like everything is intertwiened. There as plenty of great fashion designers just too many to choose from

Whats your go to outfit if your in a rush?

Depending what I’m doing I always like a black tracksuit, but it tends to be dark stuff black jeans, hoodie, boots, I've got some trusty black D.M’s (Doc Martins) on, something easy, you can dress them up dress them down, they have dual purpose, you can get them messy then just wipe clean.

What would be your fashion confession?

When I was a student I used to wear quite a lot of pink, which you wouldn't imagine, I don’t know maybe it was me trying to standout I used to like the colour pink a lot more than I do now. Maybe pink in my student times was a guilty pleasure.